Yankee Group Finds Global Mobile Internet Services Market Should Exceed $66 Billion Annually

Yankee Group today announced at the Mobile Internet World Conference and Expo that an untapped market for mobile internet services exists, which should already be worth more than $66 billion per year. Instead, it has only reached $9.5 billion. The full extent of these services’ positive financial and socioeconomic impact has yet to be reached because service providers and their technology partners are not overcoming a wide range of barriers to adoption quickly enough. As a result, large numbers of consumers are being denied affordable and reliable mobile access to the internet, and service providers are missing out on a huge revenue opportunity.

According to the Yankee Group Report published today, Mobile Internet Utopia: Imagine if Supply Could Satisfy Demand, the $66 billion figure for global consumer mobile internet services is a conservative estimate because it refers only to access. It excludes all incremental revenue from the billions of transactions consumers would generate if they had ubiquitous mobile internet access. If operators make it a priority to provide accessible, easy-to-use services, and flat-rate price plans they can drive significant additional growth in mobile data usage and ARPU.
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