MediaFLO Powers In-Vehicle Mobile TV Demo at NAB 2008

Qualcomm Incorporated today unveiled the first-ever MediaFLO technology demonstration broadcast over the air to an in-vehicle entertainment system. The innovative mobile TV demonstration shows the flexibility of the MediaFLO platform as well as the exciting and unique delivery methods it can enable in a wide variety of scenarios.

The in-vehicle demonstration features a sport-utility vehicle outfitted with two rear headrest television screens with VGA resolution. The MediaFLO receiver, integrated in the rear center console, will receive live streaming television broadcasts on the MediaFLO platform at QVGA resolution. The center console controller allows users to launch the electronic channel guide, change channels and access optional features of the MediaFLO System.

“This proof-of-concept demonstration further illustrates the business potential of the MediaFLO platform and the diverse range of inventive mobile broadcast solutions that can be supported. MediaFLO was purpose-built for mobility and speed, making it an ideal platform upon which to build a cost-effective in-vehicle solution that can deployed on a mass-market scale,” said Neville Meijers, senior vice president and general manager of Qualcomm MediaFLO Technologies.