Qualcomm Demonstrates Innovative Products and Solutions That Build Excitement and Capture the Imagination of Global Consumers at CTIA Wireless 2008
April 1, 2008
Qualcomm Incorporated announced that during CTIA Wireless 2008 the Company will showcase a range of wireless innovations that are transforming and redefining the way people interact with their world. Qualcomm’s demonstrations at CTIA will include the MediaFLO mobile broadcast platform on mobile phones and alternative devices; Firethorn’s mobile wallet services; BREW solution, BrandXtend and mobile retailing solutions for operators; airlink technology demonstrations of HSPA+, EV-DO Rev. B and OFDMA; and prototypes of next-generation pocketable computing devices.
“Qualcomm is committed to serving the wireless industry with breakthrough technologies that are enabling the convergence of mobile communications and consumer electronics, and bringing the world’s most advanced and personal mobile devices and services to life,” said Jeff Jacobs, chief marketing officer for Qualcomm. “The Company’s inclusive approach to partnership is spurring the growth and development of the entire wireless value chain and bringing its wireless expertise to new markets, including the mobile Internet, mobile commerce, wireless healthcare and mobile TV.”
During CTIA Wireless 2008, Qualcomm and its partners will be conducting a number of live demonstrations, including:
- MediaFLO Technologies 6 and 8 MHz mobile broadcast platform featuring a mix of U.S. and international TV programming; radio; IP datacasting applications for sports, news and weather; Clipcasting media; and interactive services shown on mobile phones and alternative devices
- MediaFLO USA’s award-winning mobile TV service, FLO TV, featuring top-rated entertainment, news, sports and children’s programming — including men’s college basketball tournament games — on handsets from LG Electronics, Motorola and Samsung
- Prototypes of a pocketable computing device with the type of form factor envisioned for the Snapdragon platform, as well as a next-generation connected portable entertainment device based on the QST1100 chipset
- The advanced Adreno graphics platform for mobile devices
- Fluence noise reduction and echo cancellation technology
- Optimized mobile OS enablement with mobile applications running on Qualcomm’s dual-core chipsets with Android and Windows Mobile 6.1
- Laptop computers with the embedded Gobi global mobile Internet solution
- The inGeo dedicated monitoring and recovery solution, combining gpsOne position-location technology and cellular signals
- The Firethorn mobile wallet application and future wallet expansion, including advanced payment capabilities
- BREW Solution, BrandXtend direct-to-consumer content discovery and downloads, and Xiam Technologies’ My Personal Offers System targeting and personalization technology; developers will also showcase social networking, retailing, gaming, mobile enterprise, innovation and location/public safety applications
- The low-power Hisense C108 handset with a 1.2-inch mirasol display from Qualcomm MEMS Technologies; also on display will be Audiovox’s commercially available Acoustic Research Bluetooth stereo headset and Korea Telecom’s WCDMA camera monitoring
- Multi-carrier HSPA+ technology, which aggregates multiple HSPA carriers to provide significantly higher data rates and faster response times throughout the cell
- EV-DO Rev. B technology, which provides significantly higher data rates and faster response times by aggregating multiple Rev. A carriers and adopting higher order modulation
- OFDMA technologies, a virtual experience through a HD Video Conference link to a drive-test van in San Diego, connected through Qualcomm’s live trial OFDMA system
- Interference Cancellation and its significant improvements to the capacity of a EV-DO Rev. A system; Interference Cancellation benefits all 3G technologies (CDMA2000 1X, EV-DO Rev, A/B and HSPA/HSPA+)
- Rich VoIP services enabled by EV-DO Rev. A, illustrating users seamlessly switching between one-way video and two-way video telephony during an ongoing Telco-quality VoIP call.








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