KT WiBro Marketing Campaign Targets College User-Created Content
May 30, 2007 by Jeff Orr
by Jeff Orr
Editor, Mobile Broadband News
Korea’s No. 1 broadband operator will use college students and user-created videos to market mobile Internet services says a recent story in the Korea Herald. About 200 college students will be selected as WiBro promotion ambassadors who will carry out their activities from June to August. Out of them, 100 will conduct live broadcasts of WiBro services as college reporters, and the other 100 will deliver real-time traffic and cultural events information via WiBro, the company told the Herald.
The young promoters will upload user-created content (videos) about the various uses of the high-tech service, especially on campuses, onto websites of KT WiBro (event.mseeu.com) and TBS DMB traffic broadcasting. Devices compatible with the WiBro (Mobile WiMAX) service will be provided free of charge to participants.
Read the full Korea Herald story online.
[...] the year KT completed deployment of base stations across the entire city of Seoul. Once completed, KT launched an aggressive WiBro recruiting campaign targeting college students and young business persons with promotions and contests around [...]